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Its history can be traced back to the 1850s during the California Golden Rush. It is one of the most modern ASU30 and original brands in the market with a strong footprint worldwide. Lucky Strike is one of the most iconic international brands of BAT group. Within one year of launch, it has established itself as the segment leader. Royals has built its reputation as a progressive & a genuine value for money brand in consumer mind-space. It has three variants available in the marketplace – Royals Gold, Royals NEXT, Royals LS.
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The brand has absolute leadership in the segment with a robust performance.īAT Bangladesh has launched Royals in July 2019 as a new brand. Star was launched in 1964 and Star Next was launched in 2012. Star and Star Next are positioned in the VFM segment.
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Later, in 2020, built on the pioneering spirit of John Player, the founder of Gold Leaf cigarette, John Player Series was introduced with two progressive variants – John Player Switch and John Player Special. Launched in 1980, as the first international tobacco brand in Bangladesh, John Player Gold Leaf has stood the test of time with absolute leadership in this segment. John Player Gold Leaf, John Player Series and Capstan are positioned in the Aspirational Premium segment. John Player Gold Leaf, John Player Series and Capstan With a view to leading the premium segment by driving innovation, the house of Benson & Hedges launched the first ever capsule offer in this market, B&H Switch in 2012 and in 2018, introduced the Bangladesh tobacco market to its first ever tube filter offer in the premium segment - B&H Platinum. Ever since its launch, it has dominated the premium tobacco segment and continued to grow the brand range by introducing a wide range of product offers. Our current brands are Benson & Hedges, John Player Gold Leaf, John Player Series, Capstan, Star, Royals, Derby, Pilot and Hollywood which are positioned in four segments in the Bangladesh cigarette market.īenson & Hedges has been the leading premium tobacco brand of the country since it was first launched in 1997 with B&H Special Filter. We manufacture and market high quality and well-established international cigarette brands.